Ben E. Keith Brings Free Admission to the National Medal of Honor Museum This Veterans Day

National Medal of Honor Museum, Ben E. Keith Company to Bring Veterans and Community Together for Special Veterans Day Celebration

Full day of free Museum admission and special programming will honor veterans and celebrate the enduring values of service and sacrifice

Arlington, TX – This Veterans Day, the National Medal of Honor Museum will bring veterans, military families, and the North Texas community together for a day of connection, reflection, and inspiration. On Wednesday, November 11, the Museum will open its doors free of charge, offering opportunities to connect with fellow veterans, engage with Medal of Honor Recipients, and experience the stories and values that continue to inspire Americans to serve others.

Veterans Day at the National Medal of Honor Museum is proudly presented by the Ben E. Keith Company as part of the Choctaw Nation Fall Programming Series, with additional support provided by USAA and Minky Couture.

Free admission on Veterans Day is made possible by Ben E. Keith. As the institution dedicated to preserving the legacy of the Medal of Honor, the Museum offers a uniquely meaningful setting for encounter stories of service, share experiences, and strengthen connections with their community. Throughout the day, guests can explore the Museum, participate in special programming with Medal of Honor Recipients, enjoy live music, write postcards to servicemembers, and gather for the City of Arlington Veterans Day Parade and Drone Show. Veterans and active-duty service members are also invited to a special complimentary luncheon, made possible by Ben E. Keith, offering an opportunity to connect with fellow servicemembers and hear from Medal of Honor Recipient Flo Groberg.

“Veterans Day is about more than recognizing service. It's about strengthening the connections between those who have served and the communities they have sacrificed so much to protect,” said Troy Bertram, CEO of the National Medal of Honor Museum Foundation. “That spirit of connection is at the heart of our mission to inspire Americans through the stories of ordinary people who did extraordinary things in service to others. On Veterans Day, we have an opportunity to put that mission into action by bringing veterans and the broader community together to celebrate the values of courage, character, and service that unite us. We're grateful to Ben E. Keith, Choctaw Nation, USAA, and Minky Couture for making this special day possible.”

“Ben E. Keith is proud to help bring veterans, military families, and our neighbors together for a day that celebrates service and strengthens our community,” said James R. Hallam, Chief External Affairs Officer, Ben E. Keith Company. “From opening the Museum's doors free of charge to hosting a special luncheon for veterans and active-duty service members, we hope to create meaningful opportunities for people to connect, share their gratitude, and celebrate the values of service and sacrifice that unite us.”

The day's activities will begin at 10 a.m. with a performance by the Arlington Symphony as the Museum opens its doors. Inside the Museum, visitors will be able to explore the powerful stories of Medal of Honor Recipients and discover how their examples of character, sacrifice, and citizenship continue to resonate today. Guests are encouraged to stop by the new I Am America special exhibit, which connects the nation’s 250th anniversary with the enduring legacy of Medal of Honor Recipients and the continuing story of what it means to be American. At the heart of the exhibit is I Am Texas, the GUINNESS WORLD RECORDS™ title holder for the largest published book in the world.

Creating opportunities for veterans to connect with one another is a central part of the day's programming. Veterans and active-duty service members are invited to a complimentary luncheon featuring a fireside chat with Medal of Honor Recipient Flo Groberg. Made possible by presenting sponsor Ben E. Keith, the Veterans Day Luncheon offers a meaningful opportunity for members of the military community to connect through shared stories and experiences. Advance registration is required.

In the early evening, Fox News anchor and New York Times bestselling author Martha MacCallum will sit down with Medal of Honor Recipient Patrick Brady for a fireside chat. Former Navy SEAL commander and Museum Foundation board member Mike Hayes and Home Depot co-founder Ken Langone will also join the conversation. Together, the four will reflect on the people, acts of courage, and defining moments that have shaped American history, and consider what those examples can teach us about service today. They will also discuss the lessons learned in MacCallum’s latest book, The Book of Valor. Separate tickets are required, and each ticket includes a copy of the book. A book signing with MacCallum will follow.

To close out the day, visitors will gather on the National Medal of Honor Museum lawn as the City of Arlington Veterans Day parade makes its way through the Arlington Entertainment District. That evening, visitors are encouraged to stay for a front-row view of the City of Arlington Drone Show over Mark Holtz Lake.

General Museum admission and most Veterans Day activities are free and open to the public. The Veterans Day Luncheon is exclusively for veterans and active-duty service members and requires advance registration. Purchased tickets are required for The Book of Valor: Fireside Chat with Martha MacCallum.

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About the National Medal of Honor Museum

The National Medal of Honor Museum offers an unforgettable journey through the stories of ordinary people who did something extraordinary in service to others. Located in America’s heartland in Arlington, Texas, the Museum – which was voted as the Best New Museum in America and one of the world’s most beautiful museums – provides an unrivaled visitor experience featuring 31,000 square feet of immersive exhibits, powerful multimedia experiences, and never-before-seen artifacts, chronicling the lives and legacies of those who have received our country's highest award for valor in combat. A visit to the National Medal of Honor Museum is a meaningful experience that will leave visitors of all ages inspired, proud, and deeply connected to the values that unite us. For more details and to reserve tickets, visit mohmuseum.org.

About the Ben E. Keith Company

For more than 120 years, Ben E. Keith has been a leader in fine food and premium beverage distribution, delivering exceptional service to customers and partners. Its Food Division is a complete broadline distributor serving customers across 22 states, while its Beverage Division distributes Anheuser-Busch products, craft and import beers, spirits, wine, and nonalcoholic beverages across all 254 Texas counties. Dedicated to the success of its customers, partners, employees, and industry, Ben E. Keith has remained committed to delivering quality since 1906.